Skip to content

A unique, photo series by Arianne Kuulkers

The city gazes into its own eyes #FinanceInAmsterdam

“Finance in Amsterdam” is about the rush, the chaos, the risks. It’s about always seeking more, better, bigger, faster. Like a fairground ride gone wild, the city stirs feelings within you didn’t even know existed. Wild adventures lurk in every street, on every square! And the promise is clear: there’s always a prizes to be won! But beware, once the whole thing comes crashing down, Amsterdam will mercilessly spit you out and fling you far beyond its outskirts. And just like that, you’re left with empty pockets and a bitter hangover. Well, that’s how it goes…

Sometimes, it’s good to take a break. A true pause. Breathe in, breathe out! And so, we begin 2024 with a moment of reflection. Ask yourself: “Who is this city, really? And what does she want from me?”. And most importantly: “What do I want?”. That too is Finance in Amsterdam. Allowing yourself to breathe, to reflect. Forget the circus, the merry-go-round, the neon lights, and the flashing signs. And for a brief moment, look the city straight in the eyes. Does she look back at you?

This year, our very own Arianne Kuulkers has put her spin on the theme “Finance in Amsterdam”. In these four unique photographs, she holds up a mirror to Amsterdam. In a fraction of a second, the world is captured in a window, a glass, or a puddle of water… The city, always presenting herself so temptingly and alluringly to anyone with a dream, takes a look at who she really is.

We wish you all the best for 2024. And remember, we are always there for a moment of reflection!

A Look At The Past

The old merchant houses along the canals look encouragingly over your shoulder, whatever your destination may be. Throughout Amsterdam, you’ll find a lot of priceless reminders of the money that was made a long time ago.

Eyes On The Money

Like a grand old lady, the tower of the Beurs van Berlage gazes down upon the AEX building, where frenzied traders make and lose money every day. Remember: in the end, things will always work out. And she knows it!


In its own windows, the World Trade Center gazes at a stunning reflection of itself. This robust, towering Adonis bulks with confidence and always finds a way to make a dime or two. In Amsterdam, you’ll find plenty of guys like that!

No Bridge Too Far

In Mokum, everything is possible. You can’t imagine how many ways there are to make money in this town, sometimes at the expense of others. Fortunately, the canals are always there to provide you with a mirror to take a good look at yourself in.

Arianne Kuulkers

I prefer to be outside, whether in nature or in the city, in the Netherlands or abroad. That’s when I enjoy the most and see everything. With a photographic eye, every detail, how the light falls, how the sun rises, how darkness sets in. I actually think in photographs! And preferably I capture that, so that I keep that as a memory. So too with the idea of PoundWise; #FinanceInAmsterdam. I wanted to capture that theme in mirror images. Hopefully it appeals to you. If you want to see more, check out my website

Do you want to know more?

Arianne Kuulkers

Communication- & Recruitment Manager

Other news


We not only assist with daily invoices but also with turnover and income tax. And based on your figures, we

Soon, every homeowner will be sent the new WOZ (Valuation of Property) value of their home

This value may be set too high by the municipality. If this should happen, then Poundwise can lodge an objection

Income tax – turning tax returns into a savings plan

This newsletter contains detailed information about your tax return(s) for the year 2023, answering questions about deferral, documentation, rates, deductions