Arianne Kuulkers

Together with Marc van der Vuurst and Fleur Slaman, Arianne is responsible for the day-to-day management of Poundwise. As our operational manager, her job involves the full range of services with the exception of advising clients. ‘This involves regular troubleshooting, but most importantly setting out more general parameters. Marketing and employer branding are also my responsibilities. We consistently update our strategy to raise the bar on our quality, efficiency and professional standards.’ How can further improvement be achieved? ‘By warranting the best possible match between the client, the advisor and our office. The better the fit between our new clients and office. The better our new customers fit in with our services, the better we can help them. This benefits the customer and our office too. So classic win-win. “